The C of the PITCH Framework
Автор: Allen C. Buchanan, SIOR
Загружено: 2026-01-13
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Today we discuss the C of the PITCH framework and why it matters in the sequence of five letters that I’ve coined PITCH.
C stands for clarify the key benefits. Here is where you want to explain how your idea makes your client’s life easier.
Next week we’ll talk about the H and you will have completed the five letters which spell PITCH and allow you to persuade anyone to do anything.
This and more in this week’s episode of TUESDAY Traffic Tips.
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