How to Create Tags and Segments in Mailchimp

Описание: Want to send the right emails to the right people without getting overwhelmed? In this video, you'll learn exactly how to create tags and segments in Mailchimp — even if you're using the free plan!

*Keep in mind, though that with the Free plan, you can only send 1 welcome email, so for multiple tags to work on multiple forms, you will need to upgrade to the paid plan

In this video, you will learn:

What tags and segments are

How to use tags to organize your subscribers

How to use them to send targeted emails

💡 Why is this essential for freebies, checklists, and lead magnets?
When you're offering multiple freebies — like different checklists, guides, or downloads — you don’t want to send the same email to everyone. You want to send each subscriber the right freebie based on what they signed up for.

Tags let you do exactly that.
For example, if someone signs up for a Paris packing list, you can tag them automatically as “Paris Freebie” — then send a follow-up email with just that download.

Someone else might sign up for a budget travel checklist, and get tagged and emailed something completely different.

This helps keep your emails relevant, organized, and more personal, which means better open rates and happier subscribers.
#mailchimp #emailmarketing #tags #segments