You Can Have It All with Allison Ellsworth (founder, Poppi): Ep 184 | Win the Day w James Whittaker

Описание: Allison Ellsworth is the founder and Chief Brand Officer of healthy soda company Poppi, one of the world’s fastest growing brands.

In this episode:
• How Allison went from struggling with her health to leading the expansion of one of the fastest growing brands in the world.
• The best mindset and business tips for any entrepreneur who wants to get to their next level.
• How Allison and her husband Stephen are able to prioritize family as their careers skyrocket.
• What it’s like to successfully audition on Shark Tank while nine months pregnant.

Let’s WIN THE DAY with Allison Ellsworth!

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Audio version of this episode (includes full transcript):
👉 https://jameswhitt.com/184-win-the-da...

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Connect with James Whittaker:
🎵 TikTok:   / jpwhit  
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💕 Facebook group: https://fb.com/groups/WinTheDayJW

Timemarkers:

0:16 Who is Allison Ellsworth
2:05 Interview starts
3:10 Success in life after being a C student
3:59 Cut negativity out of your life
6:01 Allison’s career in oil and gas
8:05 Where did Poppi soda come from
10:18 The emotional connection to what you consume
11:50 Selling Poppi at the farmers market (and going all-in on the dream)
14:33 From farmers markets to Whole Foods
16:48 How Poppi appeared on Shark Tank
18:09 Appearing on Shark Tank at 9 months pregnant
20:15 Partnering with Rohan Oza (aka The Brandfather)
22:06 Take the Win the Day quiz and download your action plan
22:57 Rebranding from Mother to Poppi
24:23 Why is Poppi called Poppi
25:20 The fastest growing beverage in history
26:49 Launching a business during covid
28:12 How Poppi become the bestselling soda on Amazon
30:15 Is Coca-Cola buying Poppi
31:00 International expansion
32:09 Best business lessons
33:07 Company culture at Poppi
34:36 How to keep the marriage strong with husband and co-founder Stephen Ellsworth
36:29 How to find balance with investors, kids, and individual aspirations
39:02 Poppi's social media strategy
42:01 How to go viral on social media (TikTok, Instagram, YouTube)
45:28 Affirmation
45:47 Rocket Round

Resources & links mentioned:

🎯 Download your FREE Win the Day action plan:
http://WinTheDayQuiz.com

⚡ Poppi website:
https://drinkpoppi.com

📷 Poppi Instagram:
  / drinkpoppi  

📷 Allison Ellsworth Instagram:
  / allisonellsworth  

🌎 Poppi Tiktok:
  / drinkpoppi  

🦈 poppi Shark Tank audition (when the company was called “Mother Beverage”):
   • The Sharks Get GROSSED OUT | Shark Tank: H...  

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About Allison Ellsworth:

Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi: a delicious, better-for-you soda made with clean ingredients.

Previously in her career, Allison was working in the oil and gas industry that required a lot of time on the road, and that led to her struggling with a variety of health issues. Until one day, she discovered the health benefits of apple cider vinegar and experimented with it in her kitchen to make it taste great. Shortly after, her new beverage was born.

From local farmers markets to a Shark Tank deal, then retailers nationwide, Poppi quickly became one of the fastest-growing non-alcoholic beverages in the US.

Today, Allison leads the company’s overall brand and creative strategy. She pioneered Poppi’s digital-first approach, attracting a loyal community of over 650K followers and celebrity brand fans including Billie Eilish, Russell Westbrook, Jennifer Lopez, and many more.

With a viral TikTok account boasting over two billion views, continued retail expansion, and becoming the #1 selling soda on Amazon, Poppi is on a mission to revolutionize the soda experience for all.

Thanks for watching 🙂

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