Beyond the Bot: AI Trends for Client-Centric Legal Marketing in 2026

Описание: Client-centric marketing is evolving rapidly, and AI is one of the biggest reasons.

After reviewing new Harvard Business Review (HBR) data on how people are using AI from 2024 to 2025, one thing became crystal clear: as marketers, we’ve been spending too much time asking how we should use AI… and not enough time asking how our clients are using it.

In this video, I break down the biggest AI usage trends and what they mean for client-centric marketing, especially for law firms and professional service brands that want to build stronger relationships, improve messaging, and stand out in 2026.

In this video, you’ll learn:

✅ Why AI is shifting away from content creation and toward personal + professional support
✅ How client expectations are changing, and why firms need to lead with human connection
✅ The 4 biggest AI trends shaping client-centric marketing in 2026.

If your marketing still focuses on aggressive positioning, generic content, or transactional messaging, this is your sign to pivot. Today’s audience wants brands (and law firms) that meet them where they are, speak to what they value, and build trust through clarity, empathy, and strategy.

Client-centric marketing isn’t just a trend, it’s how modern firms grow.

Read the blog: https://link.byaries.com/be76df

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👋 I’m Jessica Aries, former lawyer turned digital marketing strategist and AI consultant for law firms.

If this video helped you, subscribe/follow for more insights on client-centric marketing, legal marketing strategy, and AI trends.

#ClientCentricMarketing #LegalMarketing #LawFirmMarketing #MarketingStrategy #AITrends #HarvardBusinessReview #ProfessionalServicesMarketing

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