Music Industry Revenue Streams: The Advent of Spotify and Music Streaming Services | Berklee Online

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In this video, Berklee Online instructor John Kellogg discusses the business model and growth of Spotify. He explains recent developments including renegotiation of Spotify’s agreements with record labels regarding their share in streaming revenue. He also discusses the concept of making deals directly with independent artists. As streaming increasingly becomes the standard for music consumption and the independent route increasingly becomes viable for artists, Spotify will remain a fascinating and important subject in the music business.

About John Kellogg:
John Kellogg is an entertainment attorney, who has represented some of the biggest names in R&B, including the O’Jays, Levert, members of Bad Boy Records, and more. He is also the Program Director for Berklee Online’s Music Business master’s program, for which he authored the Music Business Revenue Streams course. He’s a former Chair of the Music Business department at Berklee College of Music and a former vocalist for Cameo.

About Berklee Online:
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