Beti Bachao, Beti Padhao: The Heartbeat of an Empowered Bharat (Hindi)

Описание: Over the last 10 years, Beti Bachao, Beti Padhao has transformed lives - improving the sex ratio at birth, opening over 4.1 crore Sukanya Samriddhi accounts, and ensuring separate toilets in more than 97% of schools. Whether in science, sports or service to the nation, they are leading the way, shaping a more equal, empowered and progressive Viksit Bharat.
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ABOUT US: Central Bureau of Communication (CBC) is a unit of the Ministry of Information and Broadcasting, that has the mandate of providing 360 degrees communication solutions to Ministries, Departments, Public Sector Undertakings (PSUs), and autonomous bodies.

It was set up on 8th December 2017 by the integration of the erstwhile Directorate of Advertising and Visual Publicity (DAVP), Directorate of Field Publicity (DFP), and Song & Drama Division (S&DD). With 23 Regional Offices (ROs) and 148 Field Offices (FOs), CBC is engaged in the process of educating people, both rural and urban, about the Government’s policies and programmes to evoke their participation in developmental activities.

The bureau undertakes various campaigns towards this end by using different vehicles of communication viz., Print Media advertising, Audio Visual Campaigns, dissemination through Exhibitions, Outdoor Campaigns and Digital Media etc.