One TikTok video and a Frank Ocean song ACCIDENTALLY launched his career!
Загружено: 2026-03-13
Просмотров: 874
Описание:
Matt Hansen did not wait for a record label to believe in him. He built his career himself. After posting a single TikTok covering Frank Ocean, Matt suddenly found millions of people listening. What started as a simple video turned into a full time music career built entirely outside the traditional music industry.
In this episode of Ourselves, Matt shares the real story behind that moment and what it actually takes to survive as an independent artist today. We talk about the reality of building an audience online, the pressure artists feel to chase algorithms, and why Matt refuses to let AI touch his music.
Follow Matt here: / matthansenmusic
Follow Arrad (podcast host) here: / arrad
LISTEN / SUBSCRIBE TO THE PODCAST:
SPOTIFY: https://open.spotify.com/show/7eq3LPn...
APPLE MUSIC: https://podcasts.apple.com/us/podcast...
YOUTUBE: / @ourselvestv
CONNECT WITH US:
✩ Ourselves (production team): https://www.ourselves.tv/
✩ Instagram: / ourselvespodcast
✩ Twitter: https://x.com/ourselvespod
✩ TikTok: / ourselvespodcast
✩ Facebook: https://www.facebook.com/profile.php?...
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