Beyond Sales: Strategic Partnerships & Nearbound GTM for B2B Growth

Описание: 𝐓𝐡𝐞 𝐏𝐫𝐨𝐟𝐢𝐭 𝐌𝐢𝐧𝐝𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐰𝐢𝐭𝐡 𝐃𝐫. 𝐒𝐭𝐞𝐯𝐞𝐧 𝐊𝐢𝐫𝐜𝐡, 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟏𝟐𝟐
🎙️ In this episode, Dr. Steven Kirch sits down with Mark Wasiljew—founder and Fractional Head of Partnerships at Breakmark Consulting—to unpack strategic partnerships and Nearbound GTM for B2B growth.

From building BD at startups and majors (Shopify, Fandango) to structuring partner-led growth with brands like Microsoft, Walmart, and Amazon, Mark shows how ecosystem-led plays—co-selling, co-marketing, product integrations (ERP), account mapping, and partner enablement—improve product experience, open channel partnerships, and compound revenue without bloating your sales team.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻
• Why “more sales” isn’t a strategy—and the real growth levers
• Nearbound GTM: co-sell/co-market with partners your ICP already trusts
• Product-first partnerships: integrations that remove friction and open channels
• Two-way deals: affiliate + integration + shared customers (with enablement)
• How to pick partners: priority, resources, and North Star alignment (avoid “this is interesting”)
• After the signature: training, incentives, iteration, and measuring ROI
• Real timelines: ~3–6 mo to sign, 2–4 mo to launch—why it must be a “hell yes”

𝗖𝗵𝗮𝗽𝘁𝗲𝗿𝘀
00:00 Intro
00:37 Mark’s path into BD & partnerships
03:06 Why stage matters for partnerships
03:35 Example: ERP integration → efficiency & distribution
05:37 Choosing the right partners (product experience first)
12:45 Red flags & alignment (priority/resources/North Star)
15:36 Post-signature work most teams forget
17:55 Culture & size mismatches; when to walk
19:22 Timelines to deal & launch
20:28 ROI modeling + 2-month validation sprint
24:47 How to reach Mark

𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐌𝐚𝐫𝐤 𝐖𝐚𝐬𝐢𝐥𝐣𝐞𝐰:
• LinkedIn:   / markwasiljew  

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𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐓𝐡𝐞 𝐏𝐫𝐨𝐟𝐢𝐭 𝐌𝐢𝐧𝐝𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐰𝐢𝐭𝐡 𝐃𝐫. 𝐒𝐭𝐞𝐯𝐞𝐧 𝐊𝐢𝐫𝐜𝐡. Dr. Kirch is the creator of the Profit Minds™ Growth System, which combines profit acceleration, productivity strategies, scalable systems, and AI integration to help businesses achieve sustainable success.

𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐃𝐫. 𝐒𝐭𝐞𝐯𝐞𝐧 𝐊𝐢𝐫𝐜𝐡:
• LinkedIn:   / stevekirch  
• Website: https://profitminds.net/

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐀𝐈 𝐜𝐚𝐧 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 𝐁𝐨𝐨𝐤 𝐚 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐃𝐫. 𝐒𝐭𝐞𝐯𝐞𝐧 𝐊𝐢𝐫𝐜𝐡 𝐭𝐨𝐝𝐚𝐲!
https://calendly.com/profit-minds/let...

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐓𝐡𝐞 𝐏𝐫𝐨𝐟𝐢𝐭 𝐌𝐢𝐧𝐝𝐬 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥.
• YouTube: ‪@profitminds‬

𝐅𝐨𝐥𝐥𝐨𝐰 𝐮𝐬 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧:
• LinkedIn:   / profit-minds  

#PartnerEcosystem #AccountMapping #ProductIntegrations #ChannelPartners #B2B #Partnerships #GTM