How to Empower an Innovation Culture | MIT Sloan

Описание: Traditional business structures often assume that people higher up the hierarchies know more and have better ideas. However, it is often the case that those closer to the customer know what the business needs. Invariably, the traditional business culture is different from the one needed to be a successful digital business. Jeanne Ross, Faculty Director in the Organizational Design for Digital Transformation online short course from the MIT Sloan School of Management discusses the need to transform traditional business structures in order to create a culture of innovation.

Ross is an organizational theorist serving as director of the MIT Center for Information Systems Research (CISR). She investigates how firms develop a competitive advantage through the implementation of digitalized platforms.

This course will benefit leaders across all sectors who are eager to create a culture of innovation that empowers people to communicate, work in teams, share information, and serve customers.

Develop the structures needed to go beyond becoming digitalized and benefit from innovative digital offerings.

Six weeks, entirely online.

View course:
https://www.getsmarter.com/products/m...

Learn more on organizational design with MIT Sloan:
https://mit-online.getsmarter.com/pre...

0:00 Introduction
1:06 Hierarchy
2:04 Using empowerment to contribute to innovation
3:01 Spotify

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