Max Clifford | Full Address | Oxford Union

Описание: Max Clifford gives his full address at the Oxford Union taking us through the last 45 years of his career.
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Max Clifford takes us through the last 45 years of his career.
He talks about leaving school with no qualifications at 15, getting a job as a junior reporter at 17 and because he played water polo all over the country he got to know the sports editor of the South London News Group.
He started a record column in the late 50's just before the huge music boom and was head hunted by EMI when he was 19. He launched The Beatles and started the Public Relations industry. He expresses how much of an exciting time it was working with these amazing artists.
He goes on to talk about the very fruitful cross-fertilisation that happens between celebrity and products using Simon Cowell and Rolls Royce as an example. Making sure that Simon is always seen getting out of a Rolls Royce when he does X-Factor is mutually beneficial for both parties due to the public's perception of both parties.
Max was also responsible for falsifying all of the allegations made against Robert Murak during the height of the Madeline McCann investigation. He touch on phone hacking, suing Rupert Murdoch and the Leveson Enquiry.
The conclusion is that the masses must have protection from the onslaughts of the media and that ways of obtaining information on people can be justified. It's important to have a free press but also a responsible press.
Filmed on 7th November 2012

ABOUT MAX CLIFFORD:
Max Clifford, described as "the highest-profile and best-known publicist in the United Kingdom", has propelled aClifford wide range of clients to fame, including David Copperfield and Cheryl Cole, and promoted The Beatles in their early days. He has also dealt with more controversial subjects, including homophobia in the football world and tabloid harassment. He is known to have worked for unpaid cases out of sympathy and is an outspoken Labour supporter.

ABOUT THE OXFORD UNION SOCIETY:
The Union is the world's most prestigious debating society, with an unparalleled reputation for bringing international guests and speakers to Oxford. It has been established for 189 years, aiming to promote debate and discussion not just in Oxford University, but across the globe.