Florian Heinemann (Project A) teaches how to acquire first users and build a marketing machine
Автор: Invisible Media
Загружено: 2018-10-31
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LISTEN TO THE FULL INTERVIEW HERE: https://linktr.ee/startup_notes
For the sixth live show of Startup Notes, Florian Heinemann (Founding Partner at Project A) taught our audience how to acquire first users and build a marketing machine when starting a company.
Guided by our moderator, Christian Miele (Principal at e.Ventures), Florian to explained how to build a sustainable marketing mix that ensures efficient customer acquisition. He elaborated on acquisition channels that should be prioritized, how to calculate the right marketing budget, as well as the importance of collecting data from „day 1“.
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