The Dove Real Beauty campaign – with Daryl Fielding
Автор: The Marketing Meetup
Загружено: 2023-07-13
Просмотров: 2471
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In this video Daryl Fielding gives an insightful talk about one of the most highly awarded marketing campaigns of all time: The Dove Real Beauty campaign.
Before the days of marketers talking about brand purpose, Daryl was living and breathing it by putting a bar of soap to work for the good of women across the world.
Not only did it have a huge impact on the sales of Dove soap but a much wider effect of paving the way for something good beyond the brand.
But 20 years ago this approach represented a big risk for Unilever, and to run the campaign Daryl needed some sneaky tactics to get Unilever to sign off the marketing team's brilliant ideas.
You can buy Daryl's wonderful book on brands here: https://www.amazon.co.uk/Brand-Book-i...
And find out more about The Marketing Meetup at themarketingmeetup.com
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