Your Facebook ads aren’t failing because of bad creatives. It’s audience fatigue!

Описание: Most people blame ad fatigue when performance drops. But the problem might be that Facebook has already shown your ad to everyone in your target audience who would take action.

Here’s how to check:

1. Go to your ad account.
2. Click “Breakdown.”
3. Select “Week.”
4. Look at your *Cost Per Result* over time. If it's increasing, that's a signal.
5. Check *Frequency* next to it. If it’s rising fast and conversions are dropping, your audience is exhausted.

Your ad isn’t bad. You’ve just run out of the right people in your audience.

What to do next?
Expand your audience.
Try new targeting.
Refresh your creative *only if necessary.*

Stop blaming your creative. Fix your targeting.