Why You Make Dumb Money Decisions (It’s Not Your Fault)

Описание: Most money problems aren’t about intelligence. They’re about biology.

In this video, we explore how neuroscience and behavioral economics explain why
humans struggle with saving, investing, and financial discipline.

From dopamine-driven
impulse spending to loss aversion and scarcity-induced cognitive overload, your brain
may be wired in ways that conflict with long-term wealth building.

You’ll learn:
• Why losses feel twice as painful as gains
• How dopamine drives spending behavior
• How financial stress can reduce cognitive performance
• Why investors consistently underperform the market
• How delayed gratification connects to lifetime outcomes
• How to design systems that protect you from emotional decisions
This isn’t about blame. It’s about understanding the hidden psychology behind money
decisions — and learning how to work with your brain instead of against it.


Research & Sources Referenced
Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision Under
Risk. Econometrica.
Kahneman, D. (2011). Thinking, Fast and Slow.
Knutson, B. et al. (2007). Neural Predictors of Purchases. Neuron.
Study on nucleus accumbens activation prior to purchasing decisions.
Mullainathan, S., & Shafir, E. (2013). Scarcity: Why Having Too Little Means So Much.
Mani, A. et al. (2013). Poverty Impedes Cognitive Function. Science.
Dalbar Inc. (Quantitative Analysis of Investor Behavior Report).
Data on average investor underperformance vs market indices.
Mischel, W. et al. (1989, 2011 follow-ups). Delay of Gratification studies.
Stanford Marshmallow Experiment longitudinal findings.
Lally, P. et al. (2009). How Are Habits Formed: Modelling Habit Formation in the Real
World. European Journal of Social Psychology.
Average habit formation duration ~66 days.



Disclaimer
This video is for educational and informational purposes only. It does not constitute
financial, investment, or professional advice. Always consult a qualified financial advisor
before making investment decisions. Research cited is referenced for explanatory
purposes and may not represent the full body of literature on the topic.