4 ways you could be loosing revenue in your ecomm or retail store

Описание: 4 ways you could be loosing revenue in your ecomm or retail store

Learn how Repeat Customers & Retention Drive Revenue in E-Commerce (Customer Experience, Loyalty & Reviews) and tangible ways you can start to implement it into your business

Product founder mentor Tegan Mel explains how repeat customers and retention directly impact revenue in product-based and e-commerce businesses, drawing on her experience building, scaling, and selling her jewellry brand after running retail stores, e-commerce, stocking 30+ brands, and doing 1,000+ markets.

I argue that retention is more cost-effective than constantly acquiring new customers and highlights an email list as a “goldmine,” recommending automated email flows (e.g., post-delivery check-ins and refill reminders) to create a better customer experience and drive predictable sales.

I outline four drivers of repeat revenue:
(1) customer experience (both website usability and how valued customers feel),
(2) relationship building through personal interactions, thoughtful packaging, thank-you notes, and small bonuses,
(3) giving customers reasons to stay via loyalty programs, rewards, and personalized appreciation, and
4) collecting reviews—especially photo reviews/UGC—to build trust and community. She advises testing the buying process with feedback, doing market research to improve service, and nurturing existing customers to increase lifetime value, referrals, and long-term revenue.

Time stamps:

00:00 Why Repeat Customers Drive Revenue (and Conversion)
00:57 Retention 101: It’s Cheaper to Keep Customers
01:45 Your Email List Is a Goldmine: Flows, Follow-Ups & Klaviyo
02:51 Customer Experience That Gets Them to Come Back
03:44 Relationship-Building Tactics (Gifts, Markets & Being Memorable)
07:36 Give Them a Reason to Stay: Loyalty, VIPs & Rewards
09:10 The Power of Being Remembered: The Bali Story
10:45 Reviews & UGC: Social Proof That Changes Everything
12:01 Quick Recap: The 4 Retention Levers + Next Steps
14:13 Final Takeaway: Relationships Are the Source of Revenue

Share your insights with me over on IG:
Product founders:   / productfounders  
My personal Tegan Mel:   / teganmel  

Want to find out if I can help you in your business?
Book a call with me www.teganmel.com