How To Write Entertaining Copy Masterclass With Daniel Throssell

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In this episode we dive deep into the philosophy, creativity, and unconventional psychology behind Daniel’s writing. From why his emails feel “alive”… to how he creates characters, tension, and story worlds that keep readers addicted.

One of my favorite parts of this interview is what Daniel revealed about the real source of originality and why most writers never tap into it.

👉 If you want to write emails people can’t stop reading, watch this one end-to-end.


00:00 – Intro
03:10 – Fiction, Characters & Worldbuilding
07:45 – Email as Entertainment
12:20 – Psychology, Curiosity & Story Loops
17:00 – Why Most Writers Sound the Same
22:15 – Originality & Creative Identity
28:40 – Writing Fast vs Writing Well
34:20 – Handling Criticism & Polarity
40:10 – The “Daniel Throssell Effect”
46:30 – Storytelling as Differentiation
52:00 – Creativity & AI
58:45 – Final Thoughts
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