Meta Opportunity Score. What is it? Should you care?

Описание: What is Meta’s Opportunity Score and does it actually matter? In this video, I break down exactly what the Opportunity Score is, where to find it in your Meta Ads Manager, and whether you should actually care about it as a performance marketer or business owner.

📌 Here’s what you’ll learn:
– What the Meta Opportunity Score really means
– How Meta calculates the score
– Where to find the Opportunity Score in Ads Manager
– If and when you should take action based on the score
– Why it matters (or doesn’t) for scaling your Facebook & Instagram ads

The Opportunity Score is part of Meta's increasing use of AI and automation in the ad system—and understanding how to use it the right way can help you make smarter decisions, especially when managing multiple campaigns or scaling your budget.

🎯 Whether you're a media buyer, founder, or marketer running Facebook ads, this video will give you the clarity you need.

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👍 Like this video if you found it helpful and comment below with your experience using Opportunity Scores!

📌 Timestamps:
00:00 Introduction
00:44 Where to Find it
3:00 Opportunity Score
4:00 Conclusion


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