The Future of Retail

Описание: The “war” between online and physical retail is over.

For years, the story was simple: eCommerce would kill the store. But that narrative missed what was really happening: a massive convergence of digital and physical into one seamless shopping journey.​

In this video, we break down:

How a single strategic decision (no online store) turned a retail giant’s €750M/month engine into zero almost overnight

Why digital-first retailers captured around 60% of retail growth for a decade—then hit a wall as investors demanded real profit, not just GMV

How traditional retailers fought back with data, apps, and omnichannel experiences instead of rolling over and dying

The shift from “online vs in‑store” to true omnichannel and “phygital” retail—AR try-ons, interactive displays, and connected journeys across TikTok, stores, and your couch

Bain & Company’s new retail playbook: customer epiphany, next‑level omnichannel, going beyond product margins, and winning the talent war

Why by 2030, as much as 50% of retail profits could come from non-product activities: data, marketplaces, and retail media networks

Why leaders need to move beyond vanity metrics like “engagement” and tie every dollar of spend back to revenue and real outcomes​

If you work in retail, eCommerce, or digital marketing, this isn’t just a trend piece—it’s the roadmap for how to survive and win in the age of blended, data‑driven retail.

Ask yourself: as the line between physical and digital dissolves, how will your brand earn loyalty when everything is up for grabs?​