Why Your Website Should Be the Hub Of Your Content

Описание: Are you pouring time, heart and soul into social media while your website sits neglected? In this episode of The Website Success Show, Jules White explains why fleeting posts on Instagram, TikTok or LinkedIn don’t build lasting results - and how to turn your website into the hub of your business.

You’ll learn why creating content you own first gives you freedom, authority, and marketing that keeps working long after you hit publish.

What you’ll discover in this episode:

✅ Why social media content disappears in 24–48 hours, while owned content lasts for years
✅ How to stop feeding the algorithm and start building assets you control
✅ The difference between rented platforms (socials) and your owned hub (website)
✅ Why your website is where decisions happen - sales, bookings, email sign-ups
✅ How consistent long-form content helps you get recommended in Google and AI search
✅ Proof that owned content compounds, with Jules’ podcast reaching 8,000 downloads without ads or social promotion
✅ A simple action step: update one page on your website closest to the sale

Resources mentioned in this episode:

Watch Episode 102: Social Media is Optional
Why you don’t have to keep feeding the algorithm
   • Social Media Is Optional - Build a Calmer ...  

Watch to Episode 92: Want to be ChatGPT Famous? Here’s how AI really picks who to show
Tips for showing up in AI results and building brand authority
   • ChatGPT Famous: What It Really Means to Be...  

Join the Website Growth Club
Step-by-step guidance to make your website the hub of your marketing
https://thewebsitegrowthclub.com/diy-seo

Book a Discovery Call
Honest advice on whether the Website Growth Club or 1:1 support is right for you
https://thewebsitegrowthclub.com/book

👩‍💻 About Jules White
Jules helps beauty, health & wellness businesses turn their websites into their hardest-working team member. Through The Website Success Show, Website Growth Club, and 1:1 intensives, she teaches simple, sustainable strategies to grow without relying on social media.

✨ If you found this episode useful, please like the video, subscribe for more tips on SEO and websites, and share it with a friend who’s ready to escape the social media treadmill.

00:00 The Problem with Social Media Content Creation
01:02 We Are the Product on Social Media
01:36 Your Website is Where Decisions Happen
02:51 Creating Content You Own First
05:39 Focus on Key Website Pages
08:05 Taking Back Control of Your Time
11:51 Building Your Brand Through Owned Content
13:47 The Short Lifespan of Social Media Content
15:30 Real Results from Owned Content
18:10 Taking Action Steps