How to Write Blogs and Emails Prospective Students Might Actually Read w/ Erin Fields from Ologie

Описание: In this conversation, Erin Fields, the marketing director at Ology, discusses her journey in higher education marketing, emphasizing the importance of authentic content and understanding student needs. She shares insights on leveraging LinkedIn for thought leadership, the role of Reddit in gathering student feedback, and effective strategies for email marketing and blog content. Erin highlights the significance of spotlighting real student stories to build trust and relatability, and encourages higher ed professionals to embrace experimentation in their content creation efforts.

Key takeaways:

👉Authentic, human-sounding conversations should lead higher ed marketing.
👉Student needs and real questions must drive all content decisions.
👉Platforms like LinkedIn and Reddit are essential for understanding student sentiment.
👉Content should prioritize clarity, simplicity, and genuine value.
👉Building helpful, student-centered resources strengthens brand trust over time.

—
For more content like this, subscribe to the Higher Ed Storyteller’s Digest—a weekly newsletter bringing you insights and inspiration every Wednesday morning at 10am about content creation and strategy in higher education.

📧Subscribe for free: https://unveild.tv/newsletter

—
John Azoni is a higher ed videographer and founder of UNVEILD, a video production company delivering colleges a steady flow of student and alumni success stories, faculty features, brand videos, and short-form content to power their marketing and admissions goals.

🎥See our work at https://unveild.tv/

👉Follow John on Linkedin:   / johnazoni  

Also follow @HigherEdStorytelling on Instagram and Tiktok and join our subreddit.
👉Instagram:   / higheredstorytelling  
👉TikTok:   / higheredstorytelling  
👉Reddit:   / higheredstorytelling  

—
WEBINARS:
📌The Art of the Testimonial Interview:    • WEBINAR: The Art of the Testimonial Interview  
📌Higher Ed Content Creation, But Make It Not Suck:    • WEBINAR: Higher Ed Content Creation, But M...  
📌What’s Working in Higher Ed Video:    • Whats Working in Higher Ed Video in 2024