Buyer's Psychology w/ Katelyn Bourgoin

Описание: The Buyer's Psychology Session from @Demand Curve's annual Growth Summit. We spoke to Katelyn Bourgoin. You'll learn the psychology behind how people decide to buy something, or not.

Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself.
 
With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn is recognized as one of the "top 20 wonder women of SaaS marketing and growth” by SaaStock. Katelyn’s past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn. She has delivered in-person and online training with prestigious accelerators and incubators worldwide.

Where to find Katelyn:

Website: https://www.customercamp.co
Twitter:   / katebour  
LinkedIn:   / katebour  

Where to find Demand Curve:

Website: https://www.demandcurve.com
Newsletter: https://www.demandcurve.com/newsletter
Growth Summit: https://www.demandcurve.com/growth-su...

Timestamps:

(00:00) - Introduction
(00:47) - What is Buyer's Psychology?
(02:33) - Why is it Important?
(04:26) - Great Example
(08:47) - Top 5 Principles
(17:08) - How to Prioritize?
(18:20) - Applying Lessons
(21:46) - What is an Insight?
(27:02) - Practical Ways to Apply
(31:35) - Emotion
(35:05) - Trend vs Fad vs Insight
(43:11) - Buyer's Journey
(50:22) - Q&A