Value vs. Vanity Metrics: What Clinic Should Be Measuring

Описание: Across urgent care clinics, one question keeps coming up: Are we tracking the right numbers or just the ones that look good?

The truth is, marketing performance is often measured by surface-level stats that don’t actually drive growth. Clicks, impressions, and followers might feel impressive, but they rarely tell the full story. In 2026, urgent care centers need clarity, not just data.

This session will help you cut through the noise and focus on what actually matters: value metrics that tie directly to patient growth and return on investment. You’ll learn how to spot vanity metrics, avoid costly distractions, and build a data strategy that supports scalable, measurable success.

Whether you’re running your own campaigns or managing an agency relationship, you’ll walk away with smarter benchmarks, a free tracking tool, and the confidence to measure what really moves your clinic forward.