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Changing Behaviour: Analog Lessons for the Digital Age
Автор: Oxford Internet Institute, University of Oxford
Загружено: 2015-02-05
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Speaker: Dr Aleks Krotoski, Research Associate, Oxford Internet Institute and Visiting Fellow, LSE
The drive to digital is everywhere, with announcements daily from newspapers and publishers, government departments and retailers stating that their strategy is now "digital first". But in terms of genuine user engagement are digital channels those which most inspire behavioural change? What alternatives are proving captivating? How much can we draw from current experimentation here in offline areas too?
Recorded: 18 March 2013.
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