Most companies fail in data monetization. How not to?
Автор: Pedro Uría-Recio | La IA y nuestro futuro
Загружено: 2023-03-25
Просмотров: 884
Описание: Companies are building partnerships with telecom companies to access and leverage their vast amounts of customer data for hyper-targeted marketing, financial risk insights, footfall and mobility analyses, and competitor intelligence. Telcos offer granular segmentation labels that can be used to identify customers' demographic, geographic, behavioral, and interest-based attributes. Telcos can use payment data from their prepaid and postpaid customers to develop credit risk insights for financial institutions, and their mobility data can help businesses make better location decisions. With the impending phase-out of cookies, data privacy laws limit the sharing of personal information, making telcos a viable option to enrich enterprise client's data without identities.
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