How Digital PR & Link Building Can Supercharge Your Brand: Insights from Chris Panteli | #75

Описание: Discover the power of Digital PR and link building in this insightful conversation with Chris Panteli, Co-Founder of Linkifi. Learn how strategic link building boosts SEO, enhances brand authority, and drives business growth. We explore the evolving role of AI in Digital PR, the best practices for earning high-quality links, measuring success, overcoming key challenges, and the future of online visibility. Whether you're a marketer, entrepreneur, or SEO expert, this episode is packed with actionable insights to help you stay ahead. Tune in now!

0:00 Intro
1:28 Linkifi’s Journey and Digital PR Focus: The origin story and shift to digital PR link building.
4:30 Digital PR vs. Traditional Link Building: Exploring the differences and advantages.
7:36 Securing High-Quality Backlinks: Outbound and Inbound: Strategies for acquiring valuable links.
10:01 Outbound vs. Inbound Strategy Choice: Deciding which approach is best.
12:02 Building Credibility for Digital PR: Tips for startups and businesses.
16:25 Social Listening: Its role in Digital PR and link building.
19:30 Beyond Tier 1 Media: Exploring alternative authoritative websites.
22:40 Influencer Marketing's Impact: The role of influencers in digital PR.
24:44 Cultural Context: How culture affects Digital PR and link building.
27:14 The Power of Storytelling: How crucial are stories for digital PR.
30:13 What Makes a Story Impactful: Defining effective digital PR narratives.
33:14 AI's Transformation: How AI is changing digital marketing and link building.
37:17 LLMs and Search Results: Is AI-driven search more correlative than deterministic?
40:56 Data Privacy and Ethics: Addressing concerns in Digital PR and link building.
42:37 A/B Testing in Digital PR: The role of experimentation.
44:19 The Future of Link Building: What it could become in the next 5-10 years with ongoing shifts in online search.
47:20 Personalization in Digital PR and Link Building: Tailoring strategies for local businesses.
49:30 Sentiment Analysis: Does it matter while measuring campaign impact?
50:50 Measuring Campaign Success: Key metrics for Digital PR.
52:26 Common Challenges and Solutions: Overcoming obstacles in Digital PR and link building.
55:08 Chris's Insights on Marketing Strategies: Expert advice on Digital PR.
57:57 Technical Aspects of Digital PR: Do businesses require understanding of the technical side?
59:40 Wrap up