Market Research Career Paths: 6 Specialties You Should Know

Описание: Curious about a career in market research but not sure where to start? Or are you interested in becoming a marketing research analyst and not sure what jobs to apply for? In this video, I break down the six core specialties within the market research industry so you can understand what researchers actually do, who they work with, and which path might be the best fit for you.

Whether you're exploring a new career, transitioning from another field, or just want to understand how companies use data to make decisions, this beginner‑friendly guide will give you a clear overview of the roles that power insights in business.

What You’ll Learn
What market research is and why it matters
The 6 key disciplines: Brand Research, Advertising Research, Product Research, UX Research, Customer Experience (CX), and Advanced Analytics
The types of projects each research specialty works on
Who researchers partner with inside a company
Skills that help you succeed in each role

Social Links
TikTok: @DataDrivenNikki
Linkedin: /nikkiquast

Subscribe for more clear, actionable explanations of research methods, career tips, and strategies to help you grow in corporate and academic environments.

About Me
I am passionate about the research industry and dedicated to helping you feel confident in using data to inform your business decisions. I am a seasoned researcher in the tech industry, currently working at my third Fortune 500 company. Throughout my career and while earning my MBA, I’ve uncovered valuable insights I wish I had known earlier—ones that can help others navigate the field with confidence. Now, I'm channeling my enthusiasm into creating educational content that shares the best practices in research and data analysis. Thank you for supporting me as we build a community of learners eager to advance their careers together.
#MarketResearch #MarketResearchCareers #MarketingResearchAnalyst #CareerPaths #InsightsIndustry #UXResearch #BrandResearch #ProductResearch #CustomerExperience #AdvertisingResearch #AdvancedAnalytics #DataScience #DataCareers
#CareerAdvice #ResearchJobs #BeginnerGuide

Content is for educational, and entertainment purposed only. All opinions are my own and does not it anyway represent my employer. #Microsoftemployee