The Ben Franklin Effect: The Surprising Psychology of Asking for Favors
Автор: The Social Code
Загружено: 2025-09-25
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The Ben Franklin Effect: The Surprising Psychology of Asking for Favors
Common sense tells us that to get someone to like you, you should do favors for them. But what if the opposite is true? The Ben Franklin Effect is a powerful psychological phenomenon which reveals that people like you more after they do you a small favor. In this video, we deconstruct the history of this counter-intuitive social hack, explain the powerful brain glitch—Cognitive Dissonance—that makes it work, and show you how to apply it in your career and social life. Stay until the end to learn the three simple rules for using this effect effectively and ethically, because doing it wrong can seriously backfire.
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