Unlocking the Value of Fortnite Audiences With Sponsors | Unreal Fest Orlando 2025

Описание: Crocs, Versace, and WWE have already integrated their brands into popular Fortnite islands and experiences. In this session, Ryan Norrington of Metavision gives some of the hard-won insights from these integrations, and makes the case for financing more risks like these as part of a brand's creative process.

As a central part of UK broadcaster ITV, Metavision brings a unique perspective to this session. Find out what worked in 2024 brand integrations, and learn how creators can gain an appreciation of the media value of their audience. Attendees will leave with an understanding of how they can take steps toward tackling more ambitious game design, and take more risks in the creative process.