Arne De Keyser – EDHEC Business School | Brand Growth Event 2022

Описание: Arne De Keyser, Associate Professor of Marketing at EDHEC Business School presents his session: The building blocks of the Moment of Truth during the 2022 Brand Growth Event organised by DVJ Insights.

The Ingredients for Brand Growth is a knowledge base for marketers and insights professionals. Brand Growth consists of annual qualitative interviews with CMOs and CMIs from brands like Domino’s, Takeaway.com, Nestlé, Miele, and Unilever. Quantitative research spanning 6 years among thousands of marketers across Europe. And an annual event showcasing best practices by leading brands and the latest academic learnings presented by marketing professors. By combining marketing practice and the academic world, Brand Growth provides unique learnings for marketing- and insights professionals looking to grow their brand.

The Ingredients for Brand Growth:
https://www.dvj-insights.com/brandgro...

DVJ Insights is the marketing research and analytics agency for brand growth. The combination of quality, added value, and passion ensure that DVJ Insights helps companies to improve communication, build stronger brands, introduce more innovative products and services, and better understand the buying behaviour of people. DVJ Insights is known for its innovative approach and innovation that is the result of intensive cooperation with practice and science and the willingness to really listen.

DVJ Insights:
https://www.dvj-insights.com/


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