BRAND RHETORIC - Lessons from Aristotle | Peter Economides
Автор: Mindspark+
Загружено: 2020-06-21
Просмотров: 6457
Описание:
Peter Economides discusses "Brand Rhetoric" and lessons we can learn from Aristotle.
But what is Brand has to do with Rhetoric? How modern Branding and Marketing is associated with great Greek Philosopher, Aristotle?
Watch a jaw dropping keynote by Global Brand Strategist Peter Economides, on branding through the framework of Aristotle’s Rhetoric.
Peter, will navigate you through the world of Branding, evolution trends and challenges, while being introduced to a new model for Branding that remained unexplored for thousands of years.
This keynote makes a clean argument that the teachings of Aristotle are relevant, more so than ever before, after almost 2.500 years.
More about Peter:
https://mindspark.gr/about/neurons/pe...
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• Meet Peter Economides ... | the Mindspark
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