How I Shot This Capri Sun Ad on Sony FX6: Cinematography Breakdown

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In this video, I break down how we shot a commercial for Capri Sun using the Sony FX6, a mix of creative lighting, and a small but resourceful crew. This spot blended practical set builds, in-camera effects, and post VFX to bring a whimsical concept to life.

Final commercial: https://www.instagram.com/p/DJ7Co8apV...

I’ll walk through:
The bird’s-eye opening shot and how we staged the Moon Punch reveal
Gear choices (Sony FX6 + Angenieux 30–90mm zoom + Canon Rangefinder 50mm “dream lens”)
A full lighting breakdown, from soft key setups to negative fill and day-to-night transitions
How we staged the “moon pull” shot with props, blue screen, and VFX prep
Collaborating with director Kristyna Archer, a Nashville production company, and a 14-person crew to execute in a single shoot day
The result: a playful, cinematic ad that proves you don’t need a massive crew or endless resources — just strong collaboration and clear planning between camera, lighting, and VFX.

If you’re interested in cinematography breakdowns, commercial filmmaking, or lighting strategies, this channel is for you. Subscribe for more deep dives into real shoots, and feel free to drop questions in the comments.

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Timestamps:
0:00 How we shot a Capri Sun ad
1:45 Crew size
2:20 How I got the gig
2:44 Camera & lens choice
3:09 Lighting breakdown
5:00 Day-to-night lighting transition
6:32 Hand-through clouds breakdown

Gear we filmed with:
Sony FX6
Angenieux 30–90mm Zoom
Canon Rangefinder 50mm
Litemat 4 + 216 diffusion
Nanlite 60C
Nanlite tubes

#Cinematography #Filmmaking #SonyFX6 #CommercialFilmmaking #BehindTheScenes #LightingBreakdown