EP 33:

Описание: In EP 33 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar shift from culture to code.

This is not an episode about creative hacks.
It is not a media buying playbook.
And it is not another ROAS optimization checklist.

It is about the quiet infrastructure shaping modern growth.

This episode explores how performance marketing evolved from manual bidding to automated systems powered by signals — and what that shift means for how brands define value.

They are joined by Itai Kafri, VP of Product Growth at Voyantis, who sits at the intersection of data science, growth, and predictive modeling. His work challenges one of marketing’s most comfortable assumptions: that all conversions are equal.

They examine how platforms moved from CPC to oCPM to fully automated campaigns.
Why short conversion windows distort long-term value.
And how engineered signals can reshape who the algorithm finds.

This is not about squeezing incremental efficiency from paid media.

It is about redefining what performance actually means.

They unpack:

How CPA and ROAS create a ceiling on growth
Why short-term observable revenue is not the same as value
What “signals” really are — and why they matter more than creative
How to move from reactive optimization to predictive intent
Why defining a “good customer” is a board-level decision
And how LTV-based bidding is reshaping modern growth stacks

From Alice vs. Bob customer dynamics…
To engineered future-value signals…
To teaching ad platforms who actually deserves budget…

This conversation is about systems, not slogans.

Because the future of performance marketing is not louder ads.

It is better signals.

🎧 Listen on Spotify, Apple Podcasts, and YouTube

🔗 Connect with Itai Kafri:   / ekafri  

🔗 Anish Raul:   / anishraul  

🔗 Ajinkya “Jinx” Joglekar:   / ajinkyaj  

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#MarketingStrategy #PredictiveGrowth