Why is Portugal authentic? (With advertising film director José Pedro Sousa!)

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Award-winning film director and photographer José Pedro Sousa joins Dylan to talk about the soul of Portugal through the lens of creativity.
From filming Portugal’s first Super Bowl commercial starring Cristiano Ronaldo, to working with iconic Portuguese brands like Azeite Galo and Super Bock, José shares how authenticity, tradition and emotional storytelling are key to truly capturing what makes Portugal so special.

📌 Timestamps:
0:00 – Intro: Meet José Pedro Sousa – Award-Winning Director & Photographer
0:54 – Santos Populares in Porto & Lisbon: A Celebration of Portuguese Tradition
2:07 – Inside José’s Career: Filmmaking, Photography & Major Portuguese Brands
7:35 – Cristiano Ronaldo & the First Portuguese Super Bowl Commercial
10:11 – The Ad That Made Me Cry: Emotional Power in Portuguese Advertising
12:04 – Authenticity in Portugal: How It Shapes Storytelling & Creativity
18:30 – Capturing the True “Feel” of Portugal – Through Film & Emotion
25:47 – What It Means to Be a “Local” in Portugal – Identity & Belonging
27:08 – Galo Olive Oil Ads & How Portuguese People Love to Share
32:21 – The Secret Language of the Portuguese – Resilience & Connection
36:59 – Tradition, Honour & Friendship: The Cultural Heart of Portugal
40:18 – Tourist vs Explorer vs Local – How to Truly Experience Portugal
46:04 – Super Bock vs Sagres: Portugal’s Beer Culture Explained
48:40 – Why ‘Portugal The Simple Life’? Final Thoughts with José
"Portugal - The Simple Life”, an Insider's Perspective to Portugal - Season 3, Episode 66

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ABOUT PORTUGAL THE SIMPLE LIFE PODCAST
"Portugal - The simple life”, an insider's perspective to Portugal.
We already know about Portugal’s fantastic weather, food and people. In this podcast, we go deeper to meet the people who make this country so wonderful.
Dylan, who has made his life in Portugal, shares an insider's perspective on what makes Portugal the unique, beautiful and fantastic country it is.
Join him and his guests weekly as they shed light on the incredible people, culture, history and lifestyle that make Portugal so appealing.

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