How to Use Intent Data for Performance Marketing

Описание: Performance marketing teams spend countless hours building and testing audience segments. But what if you could target people based on the content they're actually reading, not just their browsing history?

Untitled's contextual intent data is built for paid media teams and performance marketing agencies. Generated from 300,000+ publisher websites, our platform identifies the exact content users engage with, indexes the landing page copy using AI, and buckets real human audiences into searchable topics and keywords, ready to push directly into your ad channels with one click.

The result? A 37% reduction in cost per acquisition and up to 8x return on ad spend.

Whether you're running Meta Ads, Google Ads, TikTok, or CTV, Untitled helps you stop guessing and start targeting audiences that actually convert.

🔍 What you'll learn in this video:

What intent data is and how it works
Why traditional intent data falls short for paid media teams
How Untitled indexes 300,000+ publisher sites to build real audiences
How to push intent-based audiences directly into your paid channels
1280Real performance benchmarks: 37% lower CPA, 6x–8x ROAS improvement