F1 Movie: An Opportunity Of a Lifetime - Erich Joiner

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The Creative Drive Podcast: Inside the F1 Movie with Erich Joiner — Racing, Filmmaking & Coffee Culture**

On this episode of The Creative Drive*, we sit down with **Erich Joiner* — acclaimed commercial director, race car driver, car collector, and founder of Goodboybob Coffee — for an incredible conversation that bridges **motorsports, Hollywood, and creativity**.

Erich shares the untold behind-the-scenes story of working on the new *Formula 1 movie* with *Brad Pitt**, **Lewis Hamilton**, and **director Joseph Kosinski (Top Gun: Maverick)**. From building and driving an **LMP1 Le Mans car converted into a camera car* to filming during real Formula 1 races at Silverstone and IMSA races at Daytona, Erich reveals how they captured the most realistic racing footage ever put on screen — and what it was like working under tight FIA windows with hundreds of thousands of fans watching.

We also dive into his creative journey — from directing iconic car commercials to turning his love of coffee into an award-winning global brand.

If you’re passionate about filmmaking, motorsports, or the creative process behind big ideas, this episode is a must-listen.

🎙️ *In this episode:*

How Erich Joiner helped shoot the Brad Pitt F1 movie
Building a 235-mph LMP1 camera car for real racing scenes
Working with Mario Andretti, Lewis Hamilton, and Jerry Bruckheimer
How the FIA gave Hollywood 11-minute windows to film at live F1 events
The art of blending real racing with cinematic storytelling
From director to coffee entrepreneur: the story of GoodboyBob Coffee

🚗 The Creative Drive is presented by *RACER* — the home of motorsports culture, creators, and innovation.

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🎧 Available on Spotify, Apple Podcasts, and YouTube.