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How RevOps Aligns GTM Teams Into One Revenue Engine - Oriol Serra
Автор: Demand House
Загружено: 2025-12-09
Просмотров: 8
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Welcome back to On The House!
Today we’re joined by Oriol Serra, Founder of The Conversion Architects (TCA), where he helps B2B teams fix broken CRM systems and better align sales, marketing, and CS.
Oriol breaks down why he always starts in the CRM, the difference between RevOps and GTM engineering, and how to map and rebuild an efficient revenue process. He also shares how AI is reshaping RevOps, how reps should work today, and why you should treat your CRM like a castle.
Follow Oriol and TCA:
👉 LinkedIn: / oriol-serra-tca
👉 Website: https://www.theconversionarchitects.com/
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