Micro Beats Macro: Real Influence, Not Bot Views | Ep. 35 w/Matt Anthes (Advocators)
Автор: Adam W. Barney
Загружено: 2026-01-07
Просмотров: 3
Описание:
👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/expl...
A Reality-First Leadership conversation.
Matt Anthes, Founder of Advocators, brings receipts from regulated campaigns to the influencer frontier—why micro/nano creators mobilize while celebrity posts… don’t. We dig into authenticity over vanity metrics, AI’s impact on the feed (and the fakes), and a playbook for activating 20+ local advocates with message-market fit. 
You’ll learn
• How small creators become true advocates that drive action (not just awareness). 
• Why paying per view invites fraud—and the performance metrics that matter. 
• A practical workflow: align goals → match affinities with 100+ data points → mobilize in buckets. 
• AI in the wild: virtual influencers, VO tools, and how to stay human. 
• Where attention is shifting (Reddit, QR, Substack) and what that means for search/GE0. 
Guest
• Matt Anthes, Founder & Investor, Advocators
• Website: https://advocators.ai/
• LinkedIn: / matthewanthes
• Email: [email protected]
If this gave you a reality check, share it with one leader who needs to swap vanity for signal.
#IsAnythingReal #RealityFirst #InfluencerMarketing
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