Corporate buyers hate: lack of proof or credibility
Автор: Chala Dincoy
Загружено: 2024-05-30
Просмотров: 8
Описание:
Have you ever heard of the clown walking in test? This is the hypothetical question of whether a corporate executive would take a meeting if a clown walked in to his office.
The answer is no, of course. The clown has nothing a value to offer to the executive.
And the analogy is really to illustrate what your credibility is when you’re standing in front of a corporate buyer.
Corporate buyers often dislike vendor pitches that lack proof or credibility because it leaves them uncertain about the vendor’s ability to deliver on their promises. So here’s what to do to build credibility in your pitches:
1. **Use Case Studies and Testimonials**:
industry relevant real-world success stories help demonstrate the effectiveness of your solution.
2. **Show Data: Numbers and statistics can add weight to your claims and make your pitch more convincing.
3. **Highlight Relevant Experience**:Share examples of similar projects, and mention any industry certifications or awards.
4. **Offer Trials or Demos**: I regularly convert multiple six figure contracts from my onstage demos where I polish pitches in three minutes.
That’s why I created a masterclass called Pitches That Wow Corporate Buyers on June 18th, register in the link in my bio!
www.repositiner.com/pitchesthatwow
#MarketingStrategy #SalesBeB #OnlineMarketing #Messaging
#marketingstrategy #onlinetraining #messaging
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