Redefining Meat With Ethan Brown: The Battle Beyond the Burger | Leadership Next

Описание: Ethan Brown, founder and CEO of Beyond Meat, isn’t just trying to disrupt the meat industry—he’s challenging the cultural, political, and economic systems that uphold it. In this episode of Leadership Next, Brown speaks with Fortune’s Diane Brady and Kristin Stoller about the uphill battle of building a plant-based food company in a world dominated by Big Meat.

He shares why he believes alternative proteins are key to addressing the climate crisis, what the latest research says about the health benefits of going plant-based, and how legacy food giants—and even the pharmaceutical industry—are pushing back. From regulatory hurdles in Europe to cultural resistance in the U.S., Brown offers a candid look at what it takes to lead a mission-driven food innovation company in an increasingly polarized marketplace.

Chapters:
00:00 - Beyond Meat Introduction
08:30 - Beyond Meat's Origin Story
11:45 - Addressing Misinformation Campaigns
15:15 - Health Benefits and Stanford Research
19:00 - Environmental Impact of Plant-Based Protein
23:30 - Cultural Challenges in Food Innovation
28:00 - Taste and Consumer Experience
32:45 - Leadership During Challenging Times
37:15 - Philosophical Perspectives on Food and Life
41:00 - Marketing and Demographic Shifts
45:30 - Future of Beyond Meat and Sustainable Eating

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