Never Create Generic Listings on Amazon | Biggest New Seller Mistake | Avoid Amazon Suspension
Автор: The Ecommerce Guy
Загружено: 2025-11-24
Просмотров: 1114
Описание:
If you are a new Amazon seller and you have created your listing under Generic, thinking that you can later update it to your registered brand, then this video is extremely important for you. Many sellers lose control of their listing and even face account suspension, just because they don’t understand one basic rule about Amazon listing creation.
In this video, I am explaining why one seller got banned and why Amazon does not allow changing a listing brand from Generic to Branded once the listing is live. When sellers start their journey on Amazon, they don’t have the proper knowledge or a trademark, so they create their listing under the brand “Generic.” But when their sales start increasing and their trademark gets approved, they try to update that same generic listing to their brand — which is 100% impossible.
Here’s the truth every seller must know:
Once a listing is created, the brand name is permanently linked to its ASIN inside Amazon’s catalog system.
➡ Generic ASIN = Generic for life
➡ Brand ASIN = Brand for life
You cannot later switch Generic to your registered brand name. And if you keep trying to change it, Amazon can consider it wrong behavior and take action such as:
🚫 Brand update rejection
🚫 Listing suppression
🚫 Account suspension
Also, a generic listing is not your property. Anyone can:
✔ Join your listing
✔ Map their product
✔ Hijack your Buy Box
✔ Damage your brand value
That means your hard work, images, keywords, and reviews — can be used by another seller freely.
So what should a new seller do?
✔ Apply for trademark early
✔ Wait for brand registry approval
✔ Create product listing only under your own brand, not Generic
This video will help you avoid major mistakes that can destroy your business before it grows. If you want to protect your brand, control your listing, and build a long-term Amazon business, then never list your product as Generic.
Follow this page/channel for 110% valuable guidance and real seller support to grow your Amazon business safely and professionally!
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