The Performance That Pricetagged Goodwill Michael Jackson’s Super Bowl Halftime
Автор: TruthUncovered
Загружено: 2026-01-13
Просмотров: 3
Описание:
In 1993, Michael Jackson declined payment to headline the Super Bowl halftime show, choosing instead to donate the fee to his Heal the World Foundation. The performance, featuring a 3,000‑member children’s choir, reached 133 million viewers and boosted ratings by 8.6%. By prioritizing message and philanthropy over profit, Jackson redefined the halftime show and proved that true goodwill—and lasting brand power—can be worth far more than a paycheck.
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