CREMAI 2025: Greativa Consulting Powers Morocco’s Food and Tourism Growth

Описание: During CREMAI 2025, Heuda Farah Guessous, CEO of Greativa Consulting Group, highlighted her firm’s pivotal role in Morocco’s growing food and tourism sectors.

“We work with different types of organizations, from small organizations to large organizations across sectors, but we have a lot of clients within the food industry,” Guessous explained, adding that the firm supports businesses with strategic planning, process optimization, human resources development, and decision-making dashboards to guide expansion.

At the event, Greativa Consulting Group met both familiar and new partners. “Some companies were interested in the branding sector, launching a new brand or repurposing a brand, as well as the strategy for communication and marketing," she stated.

The firm also emphasized training, offering around 100 topics ranging from export certifications to personal development for managers.

“We help these managers across sectors, but especially in the food sector, grow their capacities to be able to be more performant,” she said.


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Morocco World News is an English language e-newspaper with its headquarters in Rabat and Washington, D.C. It publishes news about Morocco and MENA region on a wide range of topics, including politics, economics, international relations, lifestyle, technology, culture, sports, and Western Sahara.

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