Beyond the Basics 9: Needs Based Segmentation and Best Worst Scaling

Описание: This is a quick discussion of how the technique of Best Worst Scaling can be used to measure importance scores for attributes, which can then be used as baseline data for Market Segmentation based on customer preferences. (Needs Based Segmentation) Items 7 and 8 of this series I deleted - my failure to screen share made the recording frustratingly unhelpful.