1 Technologies of the Future and CRM Intro 2025
Автор: Lars Meyer Waarden
Загружено: 2025-11-02
Просмотров: 22
Описание: The New Paradigm of Relationship Marketing and CRM Metrics in smart connected environements. From satisfaction and NPS to perceived value, trust, and well-being; redefining KPIs for customer equity; the new attitudinal, emotional, and behavioral chain of CRM; challenges of automation, privacy, and cognitive overload in AI- and IoT-driven marketing.
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