How is Stonegate Group’s Digital Journey Reshaping UK Pubs?

Описание: Ashlie Thurston, Head of IT and Digital Transformation at Stonegate Group, the UK’s largest pub company, is transforming operations & customer engagement


The hospitality industry stands at a digital crossroads. Long considered something of a technological laggard compared to sectors like retail and financial services, pubs and restaurants are now experiencing rapid digital transformation, a process which was only accelerated by the Covid-19 pandemic.
For traditional hospitality businesses, this shift presents both significant challenges and extraordinary opportunities.
“It’s a really exciting time to be in technology, more so in hospitality, because there's so much to go after and that gap with retail is closing so rapidly,” says Ashlie Thurston, Head of IT and Digital Transformation at Stonegate Group.
As the largest pub company in the UK, Stonegate Group faces unique challenges in implementing technology across its diverse estate. The company has undergone significant growth, expanding from around 500 sites when Ashlie joined nine years ago following multiple acquisitions, the most notable of which, Ei Group taking the group to over 4,500 sites.
The digital transformation journey at Stonegate has accelerated dramatically in recent years, with the global pandemic forcing rapid adoption of technologies that had previously been considered optional.
“Booking capability is a perfect example,” Ashlie explains. “We had been using the Access Collins platform in our higher volume sites, but suddenly needed to deploy it across our entire estate immediately.”


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