New Hyundai Solaris: make YouTube laugh

Описание: Challenge
In May 2020, due to Covid-19 pandemic, Hyundai showrooms got much less visits. At the same time YT ads market got overfilled with marketers trying to sell digitally, consumers got tired of it. How do we communicate benefits of new Hyundai Solaris in this situation?

Solution
We turned our ads into entertainment. Considering most popular YT searches, we answered them with fun 6-second videos, featuring Nezlobin, famous Russian comedian. Vids communicated benefits of new Hyundai Solaris in a fun way.

Results
• Unique reach: 3,4 MIO of potential customers
• 92% viewed vids till the end
• 130 000 leads to the brand website
• In June 2020, Hyundai Solaris was the 6th most sold foreign brand car in Russia