NewJeans Is Being Reset in Real Time

Описание: Over the past few days, ADOR has made a series of coordinated changes to NewJeans’ official profiles across social media, Spotify, and HYBE-affiliated platforms. Group photos were replaced with logos. Member names were removed. Game content was restructured. At the same time, ADOR formally intervened to block the NJZ trademark filings through administrative channels.

These moves come as the first-instance ruling in the lawsuit between HYBE and former ADOR CEO Min Hee-jin is set to be announced on February 12.

In this video, we break down what changed, where it changed, and why these decisions are happening now. We also look at how these platform updates connect to trademark strategy, legal timelines, and the growing gap between public messaging and institutional action surrounding NewJeans and ADOR.

Reference:
https://m.entertain.naver.com/home/ar...
https://m.ilyo.co.kr/?ac=article_view...
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