Accentuate by K3 Hub – Market and economic outlook for 2026 and marketing masterclass

Описание: Split into two parts, this webinar includes a market and economic outlook for 2026 and a session on GEO vs SEO and why there has been a shift in potential clients searching for your business using ChatGPT rather than Google.

Market and economic outlook for 2026
Marcus Pilkington from Pareto Financial Planning and Alex Brandreth from Luna Investment Management deliver a market and economic outlook for 2026.

During the session, Marcus and Alex share a forward-looking view of the year ahead covering:

• Key trends, risks and opportunities expected in 2026
• Practical guidance for navigating the year
• How major developments from 2025 are likely to shape 2026

Pareto Financial Planning and Luna Investment Management recently joined the K3 Capital Group family. Together, they advise private clients and their professional advisers on personal investment strategies, pensions, and wealth protection and provide bespoke portfolio management.

Is AI recommending your business?
Your next client won’t Google you, they’ll ask ChatGPT, and unless you’re feeding the right signals into the algorithm, you won’t even be considered.

Callum Macrae from JE Consulting, award-winning marketing agency and K3 Capital Group company, will explain the reasons why over 77% of ChatGPT users already use it instead of search engines.

What you’ll learn:
• Generative Engine Optimization (GEO) vs Search Engine Optimization (SEO)
• How AI search actually works (without the jargon)
• Which trust signals matter and how to improve them
• Why your competitors are being recommended and you’re not