How to Grow Your E-commerce Business | Bajaj Finserv | HD Video
Автор: Bajaj Finserv
Загружено: 2018-06-07
Просмотров: 1890
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With a booming e commerce market and more and more entrants in the industry, it becomes imperative to find new ways to grow your e commerce business. Running an online business requires a lot of well-chalked out business plan for ecommerce strategies as you’re in the constant quest to expand to new markets and make your offerings available to new audiences.
Here, we provide 6 tips though that will help you kickstart and grow ecommerce business:
Automate marketing to cross-sell your products
With automated marketing technologies, you can use data to offer personalised communication and products. Automation helps your segregate buyers or prospects basis their buying or search behaviour, demographics, tastes and preferences, region, etc. Equipped with this information you can offer communication (social media posts, emails, etc.) and products that are relevant and specific to their needs. This increases your chance of converting these needs into purchases manifold.
Improve conversion funnel with analytics
Use the power of analytics to know the stage where your users are dropping off or where the conversion is getting stuck. Google Analytics is a great tool to crunch user data and provide you insights on funnel improvement.
Make your website mobile-friendly
You also need your e commerce website to be optimized to aid users in systematic payment, search, compare, etc. through their mobile phones. One of the methods in which you can implement this is by having a simple checkout process. A system which helps your users buy the product or checkout with only very few steps, helps you close the sale faster and thus, increase your sales.
Optimise for mCommerce
Majority of individuals around the world use their smartphones to shop. Hence, you also need to make your website mobile-friendly by making it mobile responsive for delivering more convenience and a great browsing experience to your customers.
Social media marketing
Online marketing is one of the tips to grow e commerce business successfully. Both search engine optimization and social media promotion can prove to be crucial methods for making your e commerce venture reach more audience. Post your products on popular social media sites like Instagram, Facebook, Pinterest, Twitter, etc. to create a buzz aorund the latest products and watch your audience talk about and engage with your brand.
Concentrate more on popular products
Focus your efforts on the best-selling products on your website. This supports the popular Pareto principle which states that 80% of your profits are generated by 20% of your products. These are products that have a high-demand and contribute disproportionately to your returns.
This helps you increase your business’s overall sales figures and bottom line.
These were some of the tips for growing your e-commerce business. To get easy e-commerce business finance, you can opt for a Bajaj Finserv Business Loan. These collateral-free loans offer your business finance up to Rs.30 lakh, low business loan interest rates, loan approval in 24 hours, pre-approved offers, Flexi Loan facility and more.
Visit https://www.bajajfinserv.in/business-... to know more.
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Think it. Done with Bajaj Finserv
Invest in your factory infrastructure, maintain an adequate inventory level, upgrade to the latest plant and machinery, expand your reach to new markets or increase working capital with a small Business Loan up to Rs.30 lakh with Bajaj Finserv. Quick, easy and hassle-free, these loans offer a suite of features and benefits like low interest rate, large unsecured capital, flexi loan facility, pre-approved offers, easy eligibility criteria and minimal documentation.
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Bajaj Finserv is India’s fastest growing and most diversified non-banking financial corporation. Our robust business growth is driven by our belief system of never settling for good and chasing the great. It is this belief that shapes everything we do. Constantly reducing time and effort for the consumer, our wide portfolio of financial products and services are designed to make your life pursuits hassle-free.
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