एक छोटी Mistake ने 10 साल पुरानी Brand को कैसे डुबो दिया? Bira 91 Case Study | CA Rahul Malodia

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Bira 91: The Rise and Fall of India’s Coolest Beer Brand

Bira 91 was once the most exciting beer for young India. It looked fresh, tasted different, and gave a new meaning to craft beer in the country. But behind the fun image, the company was dealing with money problems, legal trouble, and a name change that almost destroyed the business. This Bira 91 case study explains how a brand that started strong came close to collapse.

Bira 91 began as a bold idea. The founder wanted to bring smooth and high-quality craft beer to India at a time when most beers tasted the same. The brand worked well in pubs and bars. Young people loved the monkey logo and the simple look. For a while, it felt like Bira beer would change the whole market.

But things went wrong. The company opened too many breweries. It expanded to other countries before building strong sales at home. Costs went up because raw materials were imported. Then one mistake made everything worse. When the company changed its name, different states treated it like a new company. All licenses had to be taken again. For months, Bira 91 could not sell anything. Employees and vendors were not paid. Investors lost trust. The losses kept growing.

This Bira 91 case study shows that a strong brand is not enough. A business needs legal planning, financial discipline, and slow and steady growth. Bira beer became famous in India, but the company failed to handle the rules, costs, and expansion.

Here is what you will learn in this breakdown of why Bira 91 failed:
How Bira 91 built a new culture around craft beer
How costs, expansion, and new competitors hurt the company
How one name change stopped sales for months
How unpaid salaries and investor exits pushed the business into crisis
Why good branding cannot save a weak business model

Do you think Bira 91 can recover and grow again, or has the brand missed its chance?

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